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Candidates for major political
office in the United States focus most of their money and time on delivering
arguments via 30-second advertising spots and on attracting favorable
coverage from local news broadcasts. How political news and advertising
matter to citzen engagement, knowledge, turnout and voting behavior
are some of the most compelling questions in the study of political
communication and elections.
Faculty and
student researchers at the University of Wisconsin-Madison are
revolutionizing the way journalists and scholars cover and study
politics, advertising and media coverage.
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The Wisconsin Advertising Project and NewsLab projects employ
and train undergraduate students, who are learning to be painstakingly
detailed in their research methodson a real-time deadline. Not
surprisingly, alumni from these programs are starting careers
in the national political and media community.
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