andidates for major political office in the United States focus most of their money and time on delivering arguments via 30-second advertising spots and on attracting favorable coverage from local news broadcasts. How political news and advertising matter to citzen engagement, knowledge, turnout and voting behavior are some of the most compelling questions in the study of political communication and elections.
Faculty and student researchers at the University of Wisconsin-Madison are revolutionizing the way journalists and scholars cover and study politics, advertising and media coverage.

The Wisconsin Advertising Project and NewsLab projects employ and train undergraduate students, who are learning to be painstakingly detailed in their research methodson a real-time deadline. Not surprisingly, alumni from these programs are starting careers in the national political and media community.


BYU / UW Study